Scaling GTM

Scaling GTM

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May 2024

The Most Important Relationship in Sales - AEs and SAs
Great SAs are indispensable to top GTM organizations.
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Jim Fisher
Round Robin versus Territories
Keep it simple with Round Robins initially and then use more of a hybrid model as you evolve to a point where Territories make the most sense.
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Jim Fisher
What is GTM Fit?
Less discussed than PMF but if you aren't able to find GTM Fit, you won't be able to scale quickly, efficiently, and effectively.
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Jim Fisher
What is a GTM Advisor and Fractional CRO?
What makes most sense for growing your business?
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Jim Fisher
Building a GTM Framework at Early-Stage Companies
So you can quickly and efficiently grow your business
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Jim Fisher
Can You Really Hit Your Board Plan?
Make sure the data shows you a viable path to hit your targets and you're setting the team up for success.
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Jim Fisher
Extreme Feedback
New tools provide the opportunity for you to give better feedback when working with customers and prospects. Take advantage of these new tools to…
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Jim Fisher
The Golden 3 Sales KPIs
If you don't know these KPIs, do you really have a good grasp of how your GTM is doing?
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Jim Fisher
Why Defining your ICP is So Critical
You're not going to scale as efficiently and effectively as you'd like until you have a tightly defined ICP. You probably already have the data to…
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Jim Fisher
Using AI to Fully Capture the Key Information on Opportunities
And save AEs time on busywork that they hate.
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Jim Fisher
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