Fractional CRO for founder-led B2B · Pre-Series A · $1M-$5M ARR
Turn founder-led sales into a predictable revenue system a rep can actually run.
Good GTM advice is easy to get. What is hard is making it happen after the meeting ends.
Sales systems fail on adoption, not on design. Teams run the process that makes their day easier and abandon the one that does not.
So I built the tool I needed to run a sales organization. SELL writes the CRM update, preps the rep with the questions you would ask, and drafts the follow-up. You get a true read on every deal.
4x
VP of Sales
2
Client companies acquired
Since 2023
Advising and fractional CRO
Public company to seed stage
Where I have run sales
One way in, two ways on
Every engagement runs on SELL. Scope is explicit: the sales function, the motion, the first reps. Not customer success, not marketing.
Bringing Jim on was one of the best decisions we made during a pivotal stage in our growth. He brought strategic insight, helped us establish a strong sales foundation, and acted as a true thought partner across GTM. Jim doesn't just advise — he embeds himself in the business, rolls up his sleeves, and makes things happen. I'd strongly recommend him to any early-stage founder navigating the transition from founder-led sales to building a scalable revenue engine.
Co-founder & CEO, NetRise (acquired by Accenture, 2026)